Romantic juice nameThis article was originally published in Foodnews
AN ITALIAN juice manufacturer is launching a new fruit juice brand called TVB. This stands for 'ti voglio bene' or 'I love you' in Italian. The new drink, launched on 23 February at the Food & Beverage fair in Rimini, is 100% pure fruit juice, with no added sugar, water, concentrates or preservatives. It will be produced in three flavours: mango/passion fruit, strawberry/banana and 'manosanta' (a 'healthy' version).