Jordanian ventureThis article was originally published in Foodnews
AL SAFI-Danone, the joint venture between Saudi firm Al Safi and dairy giant Groupe Danone, has entered the Jordanian market, according to press reports. The joint venture between the two companies was established in 1998 and supplies dairy products, juices and functional foods to Saudi Arabia and neighbouring countries including United Arab Emirates and Kuwait. Al SafiDanone has identified Jordan as a strong growth area as increasingly health-conscious consumers in the country drive demand for western food products. Golden Arrow has been appointed as the exclusive distributor of the products in Jordan.