IEG Vu is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


Jordanian venture

This article was originally published in Foodnews

AL SAFI-Danone, the joint venture between Saudi firm Al Safi and dairy giant Groupe Danone, has entered the Jordanian market, according to press reports. The joint venture between the two companies was established in 1998 and supplies dairy products, juices and functional foods to Saudi Arabia and neighbouring countries including United Arab Emirates and Kuwait. Al SafiDanone has identified Jordan as a strong growth area as increasingly health-conscious consumers in the country drive demand for western food products. Golden Arrow has been appointed as the exclusive distributor of the products in Jordan.


What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts