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Pomegranate for pubs

This article was originally published in Foodnews

BRITVIC has launched what it claims is the first pomegranate juice specifically for the UK on-trade sector, in time for the festive season. The new drink, part of Britvic's mixers and juices range, is available in 125ml and 200ml non-returnable bottles and is a response to increasing consumer demand for on-trade premium drinks and the success of fruit juice - the on-trade fruit juice category was worth UK£180 million in 2006 with a 3% year-on-year growth. According to Britvic, overall sales of pomegranate juice in the UK across all channels have grown 122% in the past 12 months to UK£18 million.



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