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WBD's Canadian partner

This article was originally published in Foodnews

RUSSIAN fruit juice and dairy giant Wimm-Bill-Dann Foods has signed a partnership with Canadian juice company Wonder Berry. Wimm-BillDann will make mors, a traditional Russian juice-based beverage made from fresh berries, in Canada. The drink will be produced with local ingredients at a factory in Toronto and will be sold under the Wonder Berry brand by the largest retailers in Canada, the US, France, Israel and other countries. The drink will be made from fresh Canadian forest and orchard berries, such as cranberries, whortleberries, blackberries, raspberries and strawberries, using unique technology developed by Wimm-Bill-Dann and based on ageold Russian recipes. Exported Wimm-Bill-Dann mors is already popular under the Wonder Berry brand in parts of Europe, the Americas and Central Asia.



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