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Swedish acquisition

This article was originally published in Foodnews

JUICE maker Eckes-Granini has acquired 100% of Swedish fruit juice producer Bramhults Juice AB from Mellby Gard Industri AB. Bramhults - the only producer in the chilled, locally pressed fruit juice sector in the Nordic region - owns two production facilities and generated a turnover of €27 million in the financial year ending 30 June 2007. It is ranked number two in Sweden and number three in Denmark in terms of market share value. The acquisition is part of Eckes-Granini's strategy to expand into Scandinavian markets, through the newly founded EckesGranini Scandinavia. It plans to invest approximately €5million in Bramhults to expand production capacity.



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