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Romanian juice forecast

This article was originally published in Foodnews

ROMANIAN juice and mineral water company, Bibco Biborteni, is forecasting its sales this year will increase significantly on both 2006 and 2005, due to high temperatures and new product launches, according to Ziaril Financier .Its sales jumped by 20% in May on the same month in 2006, due to hot weather, and by 40% on April. It now expects sales to hit 52 million litres for the whole of this year, comprising 40 million litres of Biborteni water and 12 million litres of juice. This will mark a 25% increase on 2006 when it sold 31.5 million litres of water and 7.5 million litres of juice in 2006. This was down on 2005, when sales equalled 34 million litres and 9 million litres of juice sold.


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