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Juice brand rights sold

This article was originally published in Foodnews

PARLE Bisleri's Maaza Beverages has sold the trademark rights for its Maaza brand for international markets to its two bottlers, House of Spice in the US and Infra Beverages in Europe, reports India's Economic Times . The group has also shut down its international operations based in New York. Coca-Cola remains the owner of the trademark in India. Parle Bisleri sold its mango processing business, which supplied pulp to Maaza, to Jain Irrigation last year (FOODNEWS 24 February 2006) .


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