IEG Vu is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


Vimto's healthy option

This article was originally published in Foodnews

VIMTO Soft Drinks is launching a range of dessert drinks with less than 20 calories, tapping into the UK healthy drinks market. The Yum range will target health-conscious and female consumers and will be positioned as an alternative to a dessert. The drinks cost UK£0.99 for a 200ml bottle, and come in six flavours, including apple and cinnamon pie, summerfruit trifle and rhubarb custard. They will be available at high street retailers for 12 weeks ahead of a national roll-out.


What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts