Vimto's healthy optionThis article was originally published in Foodnews
VIMTO Soft Drinks is launching a range of dessert drinks with less than 20 calories, tapping into the UK healthy drinks market. The Yum range will target health-conscious and female consumers and will be positioned as an alternative to a dessert. The drinks cost UK£0.99 for a 200ml bottle, and come in six flavours, including apple and cinnamon pie, summerfruit trifle and rhubarb custard. They will be available at high street retailers for 12 weeks ahead of a national roll-out.