IEG Vu is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


'Celebrity' soft drinks

This article was originally published in Foodnews

A NEW line of fruit juice with bottles bearing the names and images of notorious leaders has been launched in Serbia. The idea was conceived by Serbian director Emir Kusturica, who has opened a small fruit juice factory in the Drvengrad region. According to a local newspaper, Che Guevara would represent raspberry flavour, Fidel Castro blackberry and Josip Broz Tito blueberry. Other personalities on the packs include Saddam Hussein and Argentine football star Diego Maradona.


What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts