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Legal battle starts over use of organic drinks name

This article was originally published in Foodnews

CHARLIE's, the New Zealand fruit juice company, is taking beverage rival Independent Liquor to court over its use of the brand name 'Phoenix'. Charlie's says that Independent Liquor's Phoenix cider brand passes off the product as being associated with its own Phoenix Organics range of non-alcoholic beverages, which have been on sale for more than two decades.



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