Adult soft drink launched in the UK.This article was originally published in Foodnews
HOPPER has the look of a beer once poured in a glass and is available in citrus, apple and blackcurrant varieties. The brand development agency, Underground, is advertising this drink as the first "softbrew", or a soft drink born in a brewery. It targets an adult audience and aims to tap into the responsible drinking trend. It is currently only available in the on-trade. A sampling campaign is to be carried out at music festivals, including Glastonbury, Reading and Leeds.