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Asahi signs joint venture distribution deal

This article was originally published in Foodnews

JAPAN's Asahi Breweries Ltd is setting up a 50-50 joint venture with Mercuries and Associates Ltd, a Taiwanese trading house, to market Asahi brand liquors, soft drinks and foods. The brewer is aiming for sales of Asahi brand products of about ¥5.0 billion (US$47.6 million) in Taiwan in 2013, a 6.5-fold increase from 2007.

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