Kids’ juice drinksThis article was originally published in Foodnews
DEL Monte is launching a new range of fruit juice drinks aimed at children aged 7-13. The Fruit Burst drinks, marketed under the strapline ‘Brain Juice’, will be available in four flavours: cool cherry and luscious lime, sour apple and strawberry, sweet apple and blackcurrant, and sherbet lemon, orange and lime. They will contain folic acid and vitamins B5, B6 and B12 “to fight fatigue”, the company says. The packaging will bear puzzles, optical illusions and riddles. The Fruit Burst range will be available from January 2013 in 6x200ml and 1-litre cartons.