Ballantine’s Christmas tippleThis article was originally published in Foodnews
BALLANTINE’s, the number one Scotch whisky in Europe, has launched a premium seasonal blend in time for Christmas. It is hoped that its limited edition Christmas Reserve will attract new and existing customers during the festive season and help strengthen the brand’s position in key markets. Peter Moore, International Brand Director for Ballantine’s, said: “Ballantine’s Christmas Reserve stands out as a unique category offering during a highly competitive sales period. The exclusive blend caters to those consumers who trade up when purchasing gifts and products to enjoy over the festive period and perfectly encapsulates the flair and blending expertise that defines Ballantine’s.” The blend will be available from October-December 2011 in key markets such as Spain, France and Taiwan.