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‘Glamorous’ cider for girls

This article was originally published in Foodnews

HALEWOOD International, which sells Crabbie’s ginger beer and Lambrini wine in the UK, is targeting the female market with the launch this month of Lambrini Cider. The 4% ABV cider will be available in 330ml bottles in the on-trade. It will appear in three flavours: Pear & Apple, Forest Fruits, and Summer Fruits. The company said it was tapping into the Lambrini wine brand equity to provide a “glamorous entrant” into the UK cider market.



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