Nestlé lifts pricesThis article was originally published in Foodnews
NESTLE Waters North America (NWNA) has raised its bottled water retail prices by nearly 10%, the first increase after almost a decade of price drops. It initiated the price increases due to the cost of plastic used to make bottles rising more than 40% since October, Kim Jeffery, the company's chief executive, told MarketWatch. Jeffery said bottled water sales should continue to grow in the US as consumers shift away from sugary soft drinks. NWNA's sales volume rose 6.5% in 2010.