UAE's first vitamin waterThis article was originally published in Foodnews
ABU Dhabi-based Agthia Group has unveiled what it claims is the first vitamin water product in the UAE. WOW is launching into a category which, globally, is growing at the rate of 14% annually (source: Zenith International, 2010). All three flavours contain natural fruit juice; are low in calories and are all-natural with no preservatives, additives or artificial colours. WOW will be the first product to use the ThermoShape lightweight hot-fill technology recently installed in Agthia's water and beverage bottling plant in Al Ain.