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Ketchup can't keep up

This article was originally published in Foodnews

US SUPERMARKET sales of ketchup slumped in 2010, even as canned and bottled tomato products and tomato paste experienced slight growth. Ketchup sales for the full year dropped 3% to USD456.1 million, compared with USD472.4 million the previous year, according to data from Information Resources Infoscan Reviews. This represents only slightly larger sales than in 2008 (USD455.9 million), and the first decline in five years. Meanwhile canned and bottled tomato products saw improved sales for the fifth year running, growing 3% to USD692.7 million, while volume sales were up 5% to 660.7 million lbs. Tomato paste sales edged up 0.6% in value terms, to USD111.6 million, although volume fell slightly, to 59.1 million lbs from 59.3 million lbs the previous year.


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