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Nissui firm's deal with WWF group

This article was originally published in Foodnews

KING & Prince, a leading North American seafood supplier and subsidiary of Japanese seafood giant Nippon Suisan Kaisha (Nissui) has entered into a collaboration deal with the conservation organisation WWF to develop a sustainable seafood sourcing strategy. Over the coming year, WWF will assess King & Prince's top 20 wild-caught source species and use that information to develop a strategy that will drive the company's seafood purchases. This will include evaluating Marine Stewardship Council (MSC) certification for wild species.

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