Frosty Jack's revampThis article was originally published in Foodnews
ASTON Manor Brewery has revamped its Frosty Jack's cider, the third largest cider brand in the UK off-trade. The new look is designed to convey a simpler premium look for the brand and to communicate the high fruit content of the product. The new brand design will be supported by a GIPB1.5m marketing spend with a new advertising campaign. According to Nielsen, Frosty Jack's cider is growing at 8% Mat (7 August 2010).