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Croatian drinks deal

This article was originally published in Foodnews

CROATIA’s second-largest food manufacturer Podravka has signed an important co-operation contract with the country’s largest beverage producer, Badel 1862. Vladimir Pekic writes: Podravka will become the exclusive distributor of Badel 1862’s non-alcoholic and alcoholic beverages in neighbouring Slovenia, according to the contract. As a result, Podravka expects to improve cost efficiency at its Slovenian subsidiary, while Badel 1862 expects to benefit from more efficient distribution of its fruit juices, wines and spirits.

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