Gatorade ingredient removedThis article was originally published in Foodnews
PepsiCo has announced that it will remove brominated vegetable oil, an emulsifier, from citrus-flavoured Gatorade in response to consumer concerns, writes Louis Harkell . “While our products are safe, we are making this change because we know that some consumers have a negative perception of BVO in Gatorade, despite being permitted for use in North American and Latin American countries,” Gatorade spokeswoman Molly Carter said in a statement. “As part of this process, we began working on an alternative ingredient to BVO for the few Gatorade flavours that contain BVO more than a year ago.” Some countries, including the EU and Japan, do not allow the use of brominated vegetable oil in food. The USDA’s last review of the chemical, conducted in the 1970s, called for more toxicological testing that was never performed.