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Trop50 arrives on UK market

This article was originally published in Foodnews

TROPICANA is launching its lower calorie Trop50 juice range in the UK. Neil Murray writes: Trop50 was launched in the US nearly four years ago ( FOODNEWS 31 March 2009 ) and has proved successful, with two extensions made to the range since then. The UK version has been tweaked slightly to appeal to British palates, and the initial range comprises smooth orange juice, orange with juicy bits, orange/mango, apple and pomegranate/blueberry. They come packed in 330ml bottles, priced identically to the regular Tropicana products at GBP2.29 (USD3.68 for the larger pack) and GBP1.19 or the smaller. It is hoped that the new range will arrest the decline in Tropicana’s juice sales in the UK: down by GBP25 million, or 8.2%.

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