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Luxury fruit juices

This article was originally published in Foodnews

SUPERBOM, a beverages producer controlled by the Adventist Church in Brazil, added two new fruit juice products to its portfolio. Vladimir Pekic writes: the first is Suco de Uva Reserva grape juice produced from grapes of the Izabel variety, characteristic of southern Brazil. The juice has a recommended retail price (RRP) of BRL29.90 (USD14.25). The second product is Frutt’s Premium de Frutas Vermelhas fruit nectar, containing strawberry, blackberry and raspberry juice. The nectar has a RRP of BRL13.99. Both are packed in special glass bottles manufactured by Owens-Illinois.



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