Thor apple drinkThis article was originally published in Foodnews
THOR Drinks, a new UK company, is trialling an eponymous brand of soft drinks in UK pubs and bars in the hope of driving the adult soft drinks market. The four-strong range is all carbonated and made from an apple juice base. Thor Original has a straight, dry, apple flavour; Thor Fire has added ginger, Thor Ice has added mint and Thor Thunder added caffeine. Alistair Scahill, founder of Thor Drinks, said: “While a lot of the alcoholic options are given sophisticated profiles, the soft drinks on offer didn’t seem to match this. We wanted to redress the balance with an exciting and premium alternative to alcohol.” The drink has a recommended selling price of GBP3.00 (USD4.80).