New aloe vera drinkThis article was originally published in Foodnews
NOVAMEX, a marketer of soft drinks, foods and Mexican brands in the US, has launched a new aloe vera drink called Alova. The drink contains 15% organic aloe vera juice extracted from aloe vera plants in a company-owned farm in Campeche, Mexico. The lightly carbonated beverage has 70-80 calories per bottle and is available in Cucumber/Mint, Mandarin Orange and Grapefruit flavours. Alova will be sold individually and comes packaged in 24 per full case of 330ml glass bottles. Specialty grocery retailer The Fresh Market will sell the line across its 127 stores in 25 states.