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Brazilian ready meals

This article was originally published in Foodnews

BRAZIL’s leading fish cannery, Gomes da Costa, which controls 40% of the canned fish market by volume, will boost its product portfolio with more ready meals, including frozen products. Vladimir Pekic writes : the company, controlled by Spanish seafood giant, Calvo, will launch more frozen products in the market starting next year, after the successful launch of frozen pizzas and tuna lasagnes in 2012. Gomes da Costa will invest BRL17 million (USD8.36 million) in marketing and new products launches in 2013, up 31% from 2012.


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