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Fruitizz ad not banned

This article was originally published in Foodnews

McDONALDS was put under scrutiny after complaints that the Fruitizz advert’s claim that the children’s drink provides one of the UK Department of Health’s recommended five fruit and vegetable portions a day was misleading, but the UK’s Advertising Standards Authority (ASA) decided not to ban the advertisement. The advert stated that the product is “one of your five-a-day based on approximately 150ml fruit juice per 250ml serving” which, according to the ASA, adheres to the Department of Health’s five-a-day guidelines. McDonald’s recently replaced Innocent Smoothies in its restaurants with Fruitizz (FOODNEWS 24 August) .



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