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Light nectars

This article was originally published in Foodnews

EMPRESA Brasileira de Bebidas e Alimentos (EBBA), owner of the Maguary and Dafruta fruit juice brands in Brazil, has launched its new Maguary Nectar in regular and light versions in 200ml packs. Vladimir Pekic writes: the regular product is available in grape, orange, peach, passion fruit, tangerine and apple flavours, while the light version with 67% less calories is available only in the first three flavours. “We were lacking a product that could be consumed outside the home. So we expanded our existing ready-to-drink lines,” said EBBA product manager Lilian Yokota.



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