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General Brands concludes fruit juice merger

This article was originally published in Foodnews

GENERAL Brands, one of Brazil’s largest producers of powdered and ready-to-drink fruit juices, has announced it will be merging with Nutrimarcas, owner of fruit purée company ICP Fazenda Maisa, from Rio Grande do Norte. Both companies will invest BRL30 million (USD14.7 million) in a new local juice plant.



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