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Welch’s UK newcomers

This article was originally published in Foodnews

WELCH’s has launched two new chilled grape juice varieties in the UK: 100% pure rosé grape juice and 100% pure white grape juice, presented in new look packaging. While the total UK juice and juice sector saw negative volume of -4.8%, Welch’s, with a 30% share of the grape juice market, saw growth in this area of +9% volume. The launch is accompanied by a GBP1.5 million (USD2.4 million) marketing programme.


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