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Heinz sells European brand

This article was originally published in Foodnews

HEINZ has sold its Sonnen Bassermann brand to Struik Foods Europe. Peter Boterman, corporate communications director for Heinz in Germany, said: “The company sees strong potential for its ketchup, sauces and condiments business in Germany. H.J. Heinz Company Ketchup market share in Germany grew from 21% in 2001 to 30% in 2012.”

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