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Coke’s new cheap lines

This article was originally published in Foodnews

COCA-Cola India plans to revive its Crush and Schweppes lines, which it bought along with clear lemon Canada Dry as part of a global acquisition of Cadbury Schweppes’ soft drink business in 1999. The country’s Economic Times says Crush may target low-income consumers with a lower price than Coca-Cola’s own Fanta orange drink. Schweppes tonic water and premium soda will be sold nationally across more than 10 000 outlets, and will be packed in cans. Currently, Schweppes is available only in non-returnable glass bottles in a few restaurant channels and select modern trade stores. Coke is also reviving Citra, an old Indian brand it bought 20 years ago, mainly to fight smaller regional B-brands.



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