IEG Vu is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


Britannia merger

This article was originally published in Foodnews

BISCUIT firm, Britannia Industries, has decided to merge its dairy and biscuit sales teams. “We realised that requirements of trade are evolving,” Britannia Industries managing director, Vinita Bali, said in an interview with the Economic Times. The company believes that this move will help them to gain from synergies in distribution and replenishment as well as expand the reach of its dairy products. Britannia’s dairy division, which accounts for nearly 5% of its total sales, has doubled sales in four years. Britannia manufactures biscuits and dairy products such as UHT milk, curd, fortified milk brands such as Actimind and Tiger Zor.



What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts