Beefeater carton launch for ChristmasThis article was originally published in Foodnews
BEEFEATER London Dry, the world’s leading premium gin brand, has launched a limited edition carton to support the global off-trade sector during the festive period. Jennifer Willis-Jones writes: The pack follows on from a number of successful limited editions released by the brand since 2009. It includes cues to Beefeater’s London heritage while the addition of winter images, alongside a QR code on the side of the pack which, once scanned, directs consumers to a Beefeater Winter Punch cocktail on Gin&Tales.com. Paco Recuero, Global Brand Director for Beefeater, said: “This innovative limited edition carton demonstrates Beefeater’s commitment to providing off-trade customers with inspiring specialist products to drive sales during key seasonal periods. Featuring the elements that are at the heart of the brand including heritage and versatility of serve, the pack will not only ensure maximum prominence in the off-trade, but also attract new and existing customers to the brand.” The limited edition cartons contain 70cl bottles of Beefeater London Dry Gin and are available in key markets including the UK, Russia, Greece, Finland, Sweden, Czech Republic, Portugal and Latvia.