IEG Vu is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


Flavours developed for Indians

This article was originally published in Foodnews

GROUPE Danone is launching fortified waters and flavoured beverages onto the Indian market, following its announcement earlier this year that it was planning to expand in the country (FOODNEWS 15 April) . Neil Murray writes: Danone has entered into a joint venture with Mumbai-based Narang Group to form Danone Narang Beverages. The new company will make and sell flavoured mineral water, and has started with B’lue, a water-based ‘restoration beverage’, adding that it was introducing a new segment in India. Available in apple and guava flavours, the drink will be offered in 500ml PET bottles priced at INR30 (USD0.58). The apple and guava flavours have been specially developed for India and have been co-created with international flavours supplier Firmenich. It does not contain any caffeine, colour or preservatives. Danone has been selling the drinks for some time, under a different brand name, in Indonesia and China. “The company will be marketing the drink in Pune first and based on the response plans to take this drink pan-India soon,” said Pierre Betat, country manager of Danone-Narang Beverages.



What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts