Flavours developed for IndiansThis article was originally published in Foodnews
GROUPE Danone is launching fortified waters and flavoured beverages onto the Indian market, following its announcement earlier this year that it was planning to expand in the country (FOODNEWS 15 April) . Neil Murray writes: Danone has entered into a joint venture with Mumbai-based Narang Group to form Danone Narang Beverages. The new company will make and sell flavoured mineral water, and has started with B’lue, a water-based ‘restoration beverage’, adding that it was introducing a new segment in India. Available in apple and guava flavours, the drink will be offered in 500ml PET bottles priced at INR30 (USD0.58). The apple and guava flavours have been specially developed for India and have been co-created with international flavours supplier Firmenich. It does not contain any caffeine, colour or preservatives. Danone has been selling the drinks for some time, under a different brand name, in Indonesia and China. “The company will be marketing the drink in Pune first and based on the response plans to take this drink pan-India soon,” said Pierre Betat, country manager of Danone-Narang Beverages.