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Carbonated orange juice

This article was originally published in Foodnews

EFF is a new fruit juice product from Australia: it is claimed to be the world’s first carbonated orange juice. Made by Lencia, the new drink is available in apple, guava and lemon and lime flavours in 500 outlets around the country, and has hit the market with the advertising slogan: “We’ve eff’d up fruit juice”. It has also been trialled as a mixer in bars and clubs.



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