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Norwegian juice shortage

This article was originally published in Foodnews

NORWAY is suffering from a shortage of fruit to make apple juice, according to local media. While sales of other juices, nectars and lemonades fell by over 5% in 2010, sales of apple juice rose by more than a quarter. Heavy rain and a lack of pesticides has led to a shortage of apples for the country’s processors (who mainly make NFC juice). Norwegian consumers demand particularly high acid juice, and this sort of fruit has been especially scarce.

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