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New Britvic MD

This article was originally published in Foodnews

SIMON Litherland, former managing director of Diageo GB, has been appointed to the newly-created role of managing director of Britvic Soft Drinks. In his new role Litherland will also join the group executive committee of Britvic from 4 October. Paul Moody, chief executive of Britvic, said: “I am delighted that Simon is joining Britvic. He brings a wealth of experience, having performed a similar role at Diageo. The creation of the post of a GB managing director is a step forward for Britvic, giving the GB business a tighter focus and allowing the group executive committee to concentrate on our strategy of growing internationally both through acquisitions and extending existing franchise agreements.”



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