Red grape J2OThis article was originally published in Foodnews
BRITVIC is launching a limited edition flavour, Glitter Berry, to its J2O range of bottled juice drinks in the UK. It is designed for the festive market, but will go on sale as soon as this month in both the on-trade (GBP1.85/USD2.98 per 275ml bottle) and off-trades (GBP3.67 per 4-pack). The product is a combination of red grape, cherry and a hint of spice with edible gold glitter that sparkles once the bottle is shaken. Britvic has hailed the drink as the first of its kind in the adult soft drink category.