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Water slumps in Oz

This article was originally published in Foodnews

IN the year to March 2011, 15% of the Australian population consumed bottled water in an average week, down from 19% in March 2006, according to Roy Morgan research. Those who do consume bottled water have trimmed back on the amount, from an average of 8.2 “glasses” to 5.9 per week. This combination of fewer drinkers and lighter consumption amongst bottled water drinkers has resulted in a 37% decline in the total volume of bottled water consumed in an average week, from 10.225 million litres to 6.395 million litres. Cash-conscious consumption, a wider range of drinks choices, and environmental concerns are blamed for the consumption drop.



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