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Innocent launches in Spain

This article was originally published in Foodnews

INNOCENT, the UK’s smoothie market leader, is moving into Spain. Its smoothies will initially be stocked in 73 Starbucks cafe/restaurants and 25 convenience stores owned by Grupo Vips, a Spanish restaurant and retail operator. Innocent co-founder Richard Reed said the move is part of a plan to increase the company’s sales across Europe. Innocent is 58% owned by Coca-Cola, although contractual terms mean that its three founders, Reed, Adam Balon and Jon Wright retain operational control.

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