Association name changeThis article was originally published in Foodnews
THE Western Pistachio Association has changed its name to American Pistachio Growers (APG) to reflect the global reach of US-produced pistachios. "With the expansion of our programmes in international markets, we found it necessary to find a name that communicates who we are in all markets," said Richard Matoian, APG executive director. "Since we represent pistachio growers in California, Arizona and New Mexico, American Pistachio Growers was a natural for us, indicating American quality and a grower-run organisation." APG has also launched a new communications campaign entitled 'The Power of Pistachio', which will feature pistachio growers as brand ambassadors, with an emphasis on China and Europe.