IEG Vu is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


Overcrowded Polish energy drinks market forces export drive

This article was originally published in Foodnews

THE Polish energy drinks market has grown by 2% in value and 11% in volume in the past year and is now worth PLN850 million (USD300), The Financial reported. Some 85% of the market is 'classic' energy drinks such as Red Bull. At present there are 120-150 companies selling energy drinks in Poland, and the stiff competition is forcing some to look to export. An 8% market increase is expected in neighbouring Belarus and 14% in Ukraine. Ustronianka is looking to enter Lithuania, Latvia and Russia, while Las Vegas Energy Drink plans to enter several west European and near eastern markets. Tiger is already available in Romania, Bulgaria, Lithuania, Latvia and Macedonia.



What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts