IEG Vu is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


Rihanna's coconut water

This article was originally published in Foodnews

VITA Coco has introduced its seventh flavour of coconut water, which the company developed in collaboration with pop singer Rihanna. Vita Coco tropical fruit is an all-natural blend of coconut water, pink guava, orange, red dragon fruit and pineapple. It comes in a bright magenta Tetra Pak featuring Rihanna's signature to mark the collaboration. It is available in retailers throughout the US in a 17oz/500ml serving size for a suggested retail price of USD2.79.



What to read next




Ask The Analyst

Please fill in the form below to send over your enquiry or check the Ask The Analyst Page to find out more about the service

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts