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Carbonated fruit drink a first for Dabur

This article was originally published in Foodnews

INDIAN fruit juice and soft drinks manufacturer Dabur has introduced Burrst Fizz, a carbonated juice drink in apple and lemon flavours. Dabur has rolled it out in southern India and plans to introduce it in north India next summer. It was planned to launch it in the northern part of the country this year, but the early monsoon forced a postponement. India's fruit-based carbonated drink segment has a market size of INR2.0 billion (USD45.0 million) with products like Parle Agro's Appy Fizz, Pepsi's Nimbooz and Coca-Cola's Minute Maid Nimbu Fresh having a strong presence.

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