Cuboid beverage packagingThis article was originally published in Foodnews
SWEDISH firm IO Drinks has unveiled energy drinks in innovative containers called 'Cubis'. The new 25cl format claims to be the world's first stackable plastic beverage container with a flip-top cap, specifically designed for on-the-go consumption. The packaging is strikingly cuboid, aiding stackability. The format was launched in 2009 by Cubis Ltd of Sweden, but IO Drinks have customised it with the addition of a fully body sleeve from CCL Decorative Sleeves.