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Thirst for wine in cans

This article was originally published in Foodnews

REXAM has said a survey it carried out on 1 000 consumers in the 18-34 target demographic, in the UK and Italy, showed that 58% thought the idea of canned wine appealing. Some 62% of respondents agreed that wine in a can would be a "very convenient format", with a further 54% finding the speed at which cans chill, and therefore the wine inside, appealing, which is an important factor at parties, Rexam said. Interestingly, 80% of respondents thought that having a variety of wine styles in a multi-pack would be appealing, "allowing them to enjoy a range of wines without having to open three separate bottles."



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