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Private label tomato products set for growth as economies recover

This article was originally published in Foodnews

PRIVATE label products have long been associated with lower prices and thrifty shopping, and did well out of the economic downturns as consumers looked for cheaper grocery alternatives. It now seems the rapidly-evolving segment could continue to grow significantly in many parts of Europe even as economies improve. In the mature product segment of canned tomato products, recent innovations may not have been revolutionary, but they are stealthily gaining space and attention on the supermarket shelves.



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