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EU to give green light

This article was originally published in Foodnews

BRAZILIAN orange juice processors, Citrosuco and Citrovita, will win unconditional EU regulatory approval next week to form the world's largest orange juice company, according to a recent Reuters report, quoting unknown sources. The Votorantim group, which owns Citrovita, Brazil's third-biggest juice exporter, and the Fischer group, controller of Citrosuco, its second-biggest, unveiled the proposed merger last year (FOODNEWS 17 May 2010) . The European Commission opened an in-depth investigation in January, saying the deal raised potential competition concerns in Europe related to orange juice and other by-products, such as essential oils and essences. "The merger will be approved next Wednesday. It will be a normal clearance," Reuters source said.

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